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Wanted on Voyage-George Ezra

Here is an advert by itunes for George Ezra's album Wanted on Voyage. This advertisement includes some relevant detail needed to promote the artist and his album, such as the name of the album, and the artist name, which helps as audiences will recognise that this album is by the artist, and if they are a fan of him then this will be an incentive to buy the album, and having the album name allows audiences to know what its called, if they wanted to purchase it online. This advertisment could potentially improve by including the date release of the album, as this would allow audiences to be aware of when it goes on sale, to be able to purchase it.

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Here is the album cover of the same album advertised above "Wanted on Voyage" it is clearly visible that bothjt the album cover and the advertisement are very similar, with just the song names and where it can be bought is additional in the advert, but for audiences, they will relate the two together, and recgnise the album, which is effective promotion for George Ezra. In the actual cover, the artists name is displayed in much larger font than the album title, as it is much more important for the artist to get noticed rather than the album name, although both are important. The artist also features in the album cover, which can help promote him. Not all album covers have this, and they still sell well, but this will still be effective, especially as he is centre of the cover, and wearing a red shirt which makes him stand out on the cover, and effectively stand out as anm artisi

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Lastly, the debut song of the album Budapest, has used the musci video to promote the album cover, as well as the song and the artist. This video cover also links in with the album cover and advert as it uses the same recognisable font, and the scenario of the video, where the artist is surrounded by various other people, is also seen in the album cover and the advert. This allows the artist to sell himself and the album further, through having similar features followed throughout his variosu forms of promotion

-Tommy

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