Paradise-Coldplay
The lyrics of the song, talks about the main character of the video searching for paradise in the world, which is amplified by the visuals that the video shows. Throughout the video, the lead singer Chris Martin is shown dressed in an elephant costume, escaping from captivity and showing his journey to the London Underground, in which it cuts away to him holding up cards showing the lyrics in replace of the visuals showing the lead singer lip syncing. In the video he later goes to Heathrow airport and unites with 3 other people dressed up as elephants, making up the 4 piece band. This can be seen as a reference to the journey the band members have been on and that they are comparing it to Paradise. The video also has a comical feel to it, whih helps widen the audience, as it is different to the typical rock genre, as well as emphasizing the links between the lyrics and visuals.
As for the editing side of the video, it cuts to the beat of the music, especially towards the end of the video, as it shows the band performing live in front of a crowd, with their elephant heads remaining on, only showing the instruments. There are no quick cuts in this part of the video, however there are much more in the beginning, as the elephant/lead singer is still searching for its paradise, building excitement from the viewers.
The use of costume in this video makes there no room for close ups of the band as their faces are covered, which also makes it possibly difficult for the audience to realise who the band is, however the use of displaying live performances, and the fact that the lyrics in the song can be related to the song titles of others released in this album, allowing viewers to realize it is Coldplay. This links to Goodwin's theory of analysis, with demands of the record label, as Coldplay are expressing themselves as a band to its target audience, which is the indie rock genre
