Initial Ideas

After completing our basic research we have decided that the best genre to follow to fit in with our target audience would be indie/alternative. Through our market research we found that people who are most likely to view music videos as a whole are almost equally male and females who are ages 14-25. People witin this age catagory were also most likely to enjoy music videos (in addition to view again) from this genre. Therefore we will be making a music video with a song from this genre as well as following the typical convetions as well as adding in our own creative flare.